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This Coldwell Banker
Seller Services Guarantee is the
commitment that Coldwell Banker Parrott-Venuti
Real Estate Inc. will perform the services
stated below as a part of the exclusive
listing agreement on your property.
Below are the steps I take to create a
successful sale. A “successful sale” is being
there on time (getting to the closing table on
your time schedule), with the fewest amount of
inconveniences (worry-free, smooth
transaction), and getting the most money the
market will allow.
Packaging the home for
profit: when the sign
goes in the front yard, it’s no longer a home,
but a product for sale and you only get one
chance to make a good first impression. It is
said that buyers buy with their eyes, they buy
emotionally. There are 5 key elements to
packaging your home for profit: neutralize,
unclutter, clean, repair and dynamize. Short
term this will create more excitement, more
showings and long-term this will create more
value for the property.
Determining the best
asking price: the best list price
results in the best sales price. It’s
important to avoid under-pricing and giving
the property away or overpricing and scaring
buyers away. If you over-price, you get what’s
called “market age.” With market age, you lose
the golden time, which is the first three
weeks when 80% of the showings occur. We
determine the best price through a market
analysis.
Market analysis:
The market analysis has 3 components. The
first component is homes that recently sold,
it tells us what people are actually willing
to pay for similar homes. The second component
is homes that are on the market right now,
your competition, what other buyers will be
looking at when they look at your home. And
finally, the 3rd element is homes that didn’t
sell. In our business we call them expireds.
It tells us what people are not willing to pay
for similar homes. It also tells us the
consequences of over pricing. The market
analysis will help determine the very best
asking price which results in the very highest
sales price.
Giving the property
total market exposure: Your home
will be marketed internationally through the
internet on
www.Realtor.com and
www.ColdwellBanker.com as well as
nationally through our company website:
www.FingerLakesProperties.com
Statistics show that 86% of all buyers go to
the internet before buying a home. Your home
will also appear in local print media: The
Finger Lakes Times, The Real Estate Guide, The
Canandaigua Messenger and the Ithaca Journal.
Our office will “caravan” your property so
that each agent can see it and promote it to
his or her buyers. We will do a brochure for
buyers to look at so they don’t miss out on
any key features and we will do an Open House
if appropriate. Finally, we will send out
“Just Listed” postcards to your neighbors in
case they know of someone who might be a
potential buyer.
Multiple Listing
Service: We will prepare a detailed
profile sheet for your property which will
appear in the Multiple Listing Service. The
information will be submitted by the selected
date for the property to debut on the market
to achieve maximum impact. At this point all
the other agents will have access to the
information to share with their buyers.
Promotion to other
brokers: We will promote the
property to other Brokers and Sales Associates
in the area. The span of local brokers extends
from Syracuse to Rochester. If desire, we can
hold a brokers open house.
Direct marketing:
We will distribute promotional materials on
your property to key market areas to attract
potential buyers. We will also target
prospective buyers who would have the highest
and best use for your property.
Coldwell Banker
signage: We will place a Coldwell
Banker FOR SALE sign on your property to help
generate activity
National and local
advertising: Our national and local
internet, print, radio, and TV advertising
will help attract the greatest number of
buyers to your property.
Virtual Tours:
A Virtual Tour gives the potential prospects
the ability to view the entire property online
at the viewers own control. Having a Virtual
Tour of the property will greatly increase the
amount of exposure. Click to view a:
Sample Virtual Tour
Working with
qualified serious buyers: All
offers must be accompanied with a pre-mortgage
approval by a certified lender. We require a
specific earnest money deposit as a condition
of the offer; this shows that the buyer is
serious.
Negotiations:
This is where the sale begins or ends.
Statistically only 1 out of every 21 offers is
accepted exactly the way it was offered, so
that means the other 20 have to be negotiated.
It is my job to be the skillful negotiator,
explaining precisely why we cannot accept the
offer while encouraging the buyer to come back
with terms that are agreeable to you.
Managing the details:
I have created a system of checklists for the
listing in progress and for the sale in
progress. As I go through these checklists, I
make certain that every detail is done in the
right order. I will also give you a weekly
update, so if there is an issue or a problem,
we can address it immediately. I also have a
call back policy; I will call you back within
30 minutes of your message so that we can
address any problems immediately.
Quality Company:
Not all companies are equal; our company puts
the customer first. We are a full service
company that is successful in our marketplace
and an innovative leader in technology.
Trusted Advisor:
I’m here to look out for your best interest
and help you make good decisions. My job is
not just to get your house sold, but to create
a successful sale; to get you to the closing
table on time, with the fewest amount of
problems with the most money in your pocket.
View My Resume
In summary, my job responsibilities are
to first share how to enhance your home, how
to package it for profit and how to determine
the best asking price. Second, to give your
home total market exposure, create more
demand, get more offers, make sure buyers are
serious and qualified and make sure the
transaction is worry free. We are a full
service company based on integrity and putting
you first, as well as a trusted advisor always
looking out for your best interest.
If you are interested in listing your property
with Coldwell Banker, Please fill out the form
below: |
